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Achieving stakeholder buy-in
More than just advertising
TBWA, a global advertising agency, is renowned for its disruptive ideas. They go beyond creating compelling advertisements; they focus on building meaningful relationships. They understand that their role as an advertising agency extends to being a strategic partner for their clients, making stakeholder buy-in crucial for their DEI initiatives.
Engaging clients in the DEI journey
The challenge lay in developing a strategy that would not only align with TBWA's advertising and brand strategies but also engage their clients in their DEI journey. They wanted support with finding an approach to get clients on board, inform them and offer strategic advice.
A DEI maturity model and client engagement
We collaborated with TBWA to develop a DEI maturity model that allowed clients to identify their current DEI stage, providing a roadmap for future engagement. Additionally, we hosted a specific event for their clients where we shared insights and knowledge on DEI in advertising and moderated a panel discussion. This event was designed to further engage clients and gather valuable feedback.
Strengthened client partnerships and actionable insights
The maturity model and client event have been instrumental in strengthening TBWA's client relationships and gathering actionable insights. This has solidified their role as a strategic DEI partner and provided a foundation for future client-focused DEI recommendations.
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