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Qualitative research for DEI at TBWA
Building an inclusive culture
TBWA is committed to fostering an inclusive and empathetic work environment. They believe that a diverse workforce enriches their creative output and enhances their ability to connect with a global audience.
Understanding management and employee needs
The challenge was to conduct in-depth interviews with the management team to understand biases, collaboration, and the overall culture within the organization. The aim was to gather insights that would help further develop a plan to build a strong foundation for DEI at TBWA.
In-depth interviews
One of the key elements of our methodology was conducting in-depth interviews with the management team. These interviews provided valuable insights into the existing culture and helped identify areas for improvement.
A strong foundation for DEI
Based on the insights gathered, TBWA was able to build a strong foundation for their DEI initiatives, which included clear communication from senior management about their commitment to DEI.
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