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Driving cultural transformation at TBWA
Disruptive ideas and inclusive cultures
TBWA, a global advertising agency, is renowned for its disruptive ideas. Alongside this, they also see the intrinsic value of an inclusive culture. They believe that fostering diversity and inclusion leads to more creativity, better decision-making, and a more engaged workforce, which in turn enhances their ability to serve their clients effectively.
The intrinsic value of inclusion
The agency aimed to cultivate an environment where diversity and inclusion would be more than just buzzwords. They wanted to create a culture that would lead to tangible benefits such as increased creativity, better decision-making, and a more engaged and satisfied workforce.
Two-phased training for comprehensive impact
Our approach was divided into two critical phases. In the first phase, we developed and delivered a foundational training workshop that was given to everyone in the company. This initial training was designed to set the tone, build awareness, and secure buy-in from all levels within the organization. In the second phase, we rolled out tailored training programs and skills workshops that were specific to the advertising industry. These included modules on visual representation , inclusive language (writing), humor, unconscious bias and initiating tough conversations, among others.
A unified and inclusive culture
Our multi-phase training programs led to a significant shift in mindset across the company, empowering everyone from junior staff to C-level executives to champion DEI.
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